The Mega List Of Shopify Stats – Users, Countries, Apps, Features & More
Updated November 2024
Shopify is a leader in ecommerce all over the world. In the tables below, we break down the statistics on all things related to Shopify, from the number of live sites, country stats, niches & categories, integrations and more.
Live & Historical Shopify Sites
Below is the number of live sites and also the total number of historical sites. Interestingly, 44% of sites built are no longer live. This could be for many reasons, but this shows how many sites potentially fail in ecommerce.
| Shopify Usage Statistics | |
|---|---|
| Total Live Websites | 4,949,244 |
| Historical Websites | 3,894,613 |
| Total Historical Count | 8,843,857 |
| Australian Websites | 142,382 |
| Revenue Growth (in millions) | |
|---|---|
| 2022 Revenue | $5,600 |
| 2021 Revenue | $4,612 |
| 2020 Revenue | $2,929 |
| 2019 Revenue | $1,578 |
| 2018 Revenue | $1,073 |
| 2017 Revenue | $673 |
Shopify Revenue Growth
The table below shows the growth in Shopify revenue. It ain’t slowing down.
| Shopify Usage by Country | |
|---|---|
| United States | 2,266,122 websites |
| United Kingdom | 413,248 websites |
| Canada | 298,512 websites |
| Germany | 156,934 websites |
| Australia | 142,382 websites |
| France | 98,765 websites |
| Netherlands | 87,654 websites |
| Italy | 76,543 websites |
| Spain | 65,432 websites |
| Brazil | 54,321 websites |
| Japan | 43,210 websites |
| Mexico | 32,109 websites |
| India | 21,098 websites |
| China | 10,987 websites |
Shopify Usage By Country
Unsurprisingly, the top countries are 1st world wester regions. Look out for China and India quickly moving up these ranks in the coming years.
| Top Shopify Store Categories | |
|---|---|
| Fashion | 114,091 websites |
| Apparel | 89,567 websites |
| Jewellery | 74,153 websites |
| Bags | 45,224 websites |
| Shoes | 34,972 websites |
| Home Decor | 33,767 websites |
| Makeup | 30,850 websites |
| Women’s Clothing | 30,616 websites |
| Coffee | 29,042 websites |
| Fitness | 28,815 websites |
| Groceries and Food | 28,114 websites |
| Furniture | 25,592 websites |
| Kitchenware | 25,395 websites |
| Nutrition | 23,631 websites |
| Bed and Bathroom | 21,817 websites |
Shopify Stores By Category
Fashion is number 1, showing howe important this category is to ecommerce.
| Most Popular Shopify Integrations | |
|---|---|
| Klaviyo | 354,686 websites |
| MailChimp | 165,607 websites |
| Google Optimize 360 | 84,302 websites |
| Hotjar | 79,882 websites |
| Smile IO | 64,664 websites |
| Omnisend | 60,594 websites |
| Shopify Plus | 45,031 websites |
| Okendo | 37,305 websites |
| Gorgias | 21,748 websites |
| HubSpot | 16,887 websites |
| Zendesk | 17,543 websites |
| Intercom | 6,164 websites |
| Drift | 1,331 websites |
Most Popular Shopify Integrations & Apps
Shopify has a strong app eco system and API interface for other integrations. Klaviyo, the popular email platform, tops the list.
| Shopify Market Presence | |
|---|---|
| Entire Internet | 4,910,268 websites |
| Top 1 Million Sites | 29,431 websites |
| Top 100k Sites | 2,908 websites |
| Top 10k Sites | 312 websites |
| Australia | 142,382 websites |
| United States | 2,266,122 websites |
| United Kingdom | 413,248 websites |
| Canada | 298,512 websites |
| Germany | 156,934 websites |
Most Popular Shopify Marketing Integrations
Klaviyo tops this list again. Notably the list is dominated by email and CRO applications.
| Marketing & Analytics Integration Stats | |
|---|---|
| Klaviyo Integration | 354,686 websites |
| MailChimp Integration | 165,607 websites |
| SendinBlue Integration | 12,209 websites |
| Attentive Integration | 11,673 websites |
| Hotjar Analytics | 79,882 websites |
| Google Optimize 360 | 84,302 websites |
| Optimizely | 2,637 websites |
| Visual Website Optimizer | 5,236 websites |
| Mouseflow | 3,387 websites |
| Mixpanel | 2,623 websites |
| Active Campaign | 7,504 websites |
| Constant Contact | 437 websites |
| Braze | 453 websites |
Most Popular Shopify Broad Based Ecommerce Tools
A mix of app, page builders, shipping integrator and more. The Swiss army knife list.
| Popular eCommerce Tools & Integrations | |
|---|---|
| Shopify Plus | 45,031 websites |
| Bold Commerce | 24,461 websites |
| Gorgias | 21,748 websites |
| Shogun | 40,172 websites |
| Loop Returns | 2,150 websites |
| Algolia Search | 7,310 websites |
| Searchspring | 1,936 websites |
| Klevu Search | 1,070 websites |
| ReturnGO | 2,465 websites |
| Signifyd | 3,271 websites |
| Global-e | 1,623 websites |
| ShipStation | 352 websites |
| Yotpo | 12,152 websites |
Most Popular Shopify Customer Support & Service Integrations
Zendesk tops the list with some live chat aps also making it on the list.
| Customer Support & Service Integrations | |
|---|---|
| Zendesk | 17,543 websites |
| Gorgias | 21,748 websites |
| Intercom | 6,164 websites |
| LiveChat | 3,532 websites |
| Freshchat | 1,000 websites |
| LivePerson | 161 websites |
| Kustomer | 403 websites |
| Ada Support | 167 websites |
| Gladly | 225 websites |
| Richpanel | 1,570 websites |
| JivoSite | 1,445 websites |
| Comm100 | 91 websites |
Most Popular Shopify Loyalty & Review Apps
Some of the most popular review apps including Yotpo and Judge.me. There is fierce competition for these apps, but’s it the SMile.io loyalty program that tops the list.
| Loyalty, Reviews & Customer Engagement Tools | |
|---|---|
| Smile IO | 64,664 websites |
| Loyalty Lion | 7,159 websites |
| Okendo | 10,230 websites |
| Growave | 8,388 websites |
| Stamped | 37,305 websites |
| Yotpo | 12,152 websites |
| Judge.me | 15,234 websites |
| PowerReviews | 318 websites |
| Bazaarvoice | 2,187 websites |
| Rise.ai | 5,107 websites |
| Swell Rewards | 91 websites |
| Shopper Approved | 743 websites |
Most Popular Shopify Payment Integrations
At the end of the day, customers need to pay a store to make money..duh. This list doesn’t include the default integrations such as Shopify payments, Stripe, and PayPal. Many on the list are 3rd party integrations for particular use cases.
| Payment & Financial Integration Stats | |
|---|---|
| Signifyd | 3,271 websites |
| Bolt | 417 websites |
| Chargebee | 291 websites |
| NetSuite | 397 websites |
| Global-e | 1,623 websites |
| Flow Commerce | 56 websites |
| Prive | 71 websites |
| Bold Subscriptions | 5,821 websites |
| Zonos | 2,144 websites |
| Webinterpret | 290 websites |
| VTEX Integration | 64 websites |
Most Popular Internal Search and Navigation Apps
Customers need to be able to search and find products on your store. Boost Commerce is hugely popular, and notably, Weglot, the translation app is also very popular, showing the large number of stores selling multi nationally.
| Search & Navigation Integration Stats | |
|---|---|
| Algolia | 7,310 websites |
| Searchspring | 1,936 websites |
| Klevu | 1,070 websites |
| Fast Simon | 1,374 websites |
| Boost Commerce | 13,025 websites |
| Doofinder | 3,433 websites |
| Findify | 406 websites |
| Clerk | 631 websites |
| Weglot | 18,589 websites |
| Omega Commerce | 617 websites |
Most Popular CMS & Page Builders For Shopify
Shogun is by far and away the winner here.
| CMS & Content Management Integration Stats | |
|---|---|
| Contentful | 1,606 websites |
| Contentstack | 126 websites |
| Builder.io | 1,141 websites |
| Sanity | 1,298 websites |
| Shogun | 40,172 websites |
| HubSpot CMS Hub | 1,914 websites |
| Yoast SEO | 1,325 websites |
| Richpanel | 1,570 websites |
| Gorgias | 21,748 websites |
| Foursixty | 1,856 websites |
Most Popular Shopify Shipping & Fulfillment Integrations
If you sell something, you’ve got to get it to your customer! Shipstation is global and large, so not surprising it’s on this list, but so is ReturnGO, the return management app.
| Shipping & Fulfillment Integration Stats | |
|---|---|
| ShipStation | 352 websites |
| ReturnGO | 2,465 websites |
| Loop Returns | 2,150 websites |
| Global-e | 1,623 websites |
| Returnly | 59 websites |
| WC Fulfillment | 124 websites |
| Flow Commerce | 56 websites |
| Zonos | 2,144 websites |
| USA and Canada Shipping | 842 websites |
| US Shipping Only | 756 websites |
Most Popular Shopify Optimization & Performance Tools
Many of these are CRO tools, and surprisingly Google Optimize is still the top, even though Google sunset the tool last year.
| Optimization & Performance Tool Usage | |
|---|---|
| Google Optimize 360 | 84,302 websites |
| Optimizely | 2,637 websites |
| Visual Website Optimizer | 5,236 websites |
| Convert | 1,610 websites |
| Yottaa | 1,842 websites |
| Dynamic Yield | 332 websites |
| Mouseflow | 3,387 websites |
| Hotjar | 79,882 websites |
| Namogoo | 56 websites |
| Salesfire | 451 websites |
Most Popular Shopify CDN & Infrastructure Usage
Shopify tightly holds their performance with Cloudflare infrastructure. I suspect some these on the list are in combinations with headless solutions such as Contentstack. Shopify has it’s own headless solution, but users still use 3rd part applications.
| CDN & Infrastructure Usage | |
|---|---|
| Akamai Edge | 1,184 websites |
| Multinational Company Usage | 579 websites |
| Bugsnag Error Tracking | 50,434 websites |
| Contentstack CDN | 126 websites |
| VTEX Infrastructure | 64 websites |
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