What Is Shopify Plus – How It Compares To Shopify

Shopify Plus is an enterprise level eCommerce platform for fast growth businesses. It’s for big online stores with customisation, API integrations and international optimisation. If you’re making over $1m in revenue, Shopify Plus is for store owners who need enterprise level solutions to scale and run their whole business.

This post will go through Shopify Plus’s features, stats and case studies to show why it’s the platform for you.

What is Shopify Plus?

Shopify Plus is an enterprise level eCommerce solution for growth businesses. Unlike the basic Shopify plan, Shopify Plus has advanced eCommerce features like checkout extensibility, unlimited staff accounts and multi-store management all from one Shopify account. With pricing starting at around $2,000 per month it’s for high volume online stores and big online sales.

Key Stats Of Shopify Plus

Metric	Details
Number of Shopify Plus Stores	48,991 live websites using Shopify Plus
Revenue Range for Shopify Plus Stores	Annual sales revenues range from $1 million to $500 million
Shopify Plus Merchant Count	Approximately 48,991 active websites, suggesting a higher merchant count than initially stated
Growth Rate of Shopify Plus	126% year-on-year growth rate claimed, though specific figures vary
Market Reach and Performance Metrics	Handles up to 10,000 checkouts per minute, with an uptime of 99.99%

Benefits of Shopify Plus for Growth Businesses

Shopify Plus is for fast growing businesses that need advanced eCommerce functionality, scalability and performance. The platform has many benefits to support rapid growth and operational efficiency:

• Scalability and Performance: Shopify Plus can handle high traffic and sales volumes with ease, so your site will always be performant and available during peak periods.
• Customisation and Flexibility: Create a custom online store with advanced features like checkout extensibility and custom apps for a tailored shopping experience.
• Multi-Store Management: Manage multiple stores from one Shopify account, making it easy to expand your online presence across different markets.
• Exclusive Resources and Tools: Get access to the Merchant Success Program, Shopify Flow and other exclusive resources to help you grow.
• Lower Transaction Fees: Get competitive transaction fees with Shopify Payments and save on costs for online sales.

These benefits make Shopify Plus a great tool for businesses that want to scale fast and optimise their eCommerce.

Further Features:

• Advanced API Access: Shopify Plus has more advanced API capabilities to integrate with Salesforce Commerce Cloud, custom apps and third party translation services.
• Wholesale: Shopify Plus supports wholesale buyers by allowing wholesale pricing through dedicated channels with custom pricing for wholesale customers.
• Unlimited Staff Accounts: Shopify Plus has unlimited user accounts so large teams across multiple locations can collaborate.
• Shopify Flow: Automate complex tasks like order processing and marketing campaigns with Shopify Flow and free up time for more strategic activities.
• Flexible Integrations: Integrate with advanced systems like Shopify POS Pro for retail stores and Shopify Functions for backend customisation. These flexible integrations make ecommerce businesses more operationally efficient.
• Merchant Success Program: Shopify Plus has 24/7 priority support through the Merchant Success Program and provides businesses with dedicated guidance and custom reports to grow.

These features make Shopify Plus the choice for fast growth businesses that want to scale and optimise their checkout.

Scalability and Performance

Shopify Plus is built to handle high traffic and high sales volume businesses so your site will always be performant.

High Traffic and Sales Volumes

One of the key features of Shopify Plus is the ability to process thousands of transactions per minute. Perfect for businesses with high sales volumes. The platform’s scalability means your site can handle sudden spikes in traffic and sales like flash sales or promotional events without any performance degradation.

Site Performance and Uptime During Peak Times

Shopify Plus is built to maintain site performance and uptime during peak times like holidays and big sales events. The platform’s infrastructure, including advanced caching technology, means your site loads fast and efficiently even under heavy traffic.

By using Shopify Plus businesses can ensure their site is always available and performing at its best which is key to building customer trust, increasing sales and overall business growth.

By using Shopify Plus businesses can be sure their ecommerce platform will support their growth plans and provide a solid foundation for their online operations.

Multi-Store Management and Global Expansion for Multiple Stores

For ecommerce businesses that want to go global, Shopify Plus has the flexibility with multi-store management. Store owners can manage up to 10 online stores from one Shopify account and expand across regions and countries.

Multi-Store Management Benefits:

• Global Customer Base: Run stores in over 133 currencies with Shopify’s international pricing strategy and have consistent pricing for customers worldwide.
• Local Payment Methods: Shopify Plus integrates local payment methods to facilitate regional transactions and improve conversion rates in international markets.
• Free Automated Translations: Two free automated translations and support for third party translation services means businesses can localise content for different markets quickly.

By allowing businesses to enter new markets with zero operational overhead Shopify Plus means online stores can serve a global customer base.

Customisation and Checkout Flexibility with Shopify Payments

Customisation is at the heart of Shopify Plus especially when it comes to checkout. The platform allows businesses to modify the Shopify checkout extensively and have full control over how they display their discount codes, custom pricing and shipping costs.

Checkout Extensibility:

• Personalised Checkout: Modify the checkout.liquid file to customise the checkout, offer custom discounts and localised product pricing based on customer data.
• Shopify Scripts: Use Shopify Scripts to create dynamic pricing rules that adjust automatically based on the customer’s profile or purchase history.
• Flash Sales: Shopify Plus means even during flash sales the checkout is seamless and cart abandonment is minimised and sales maximised.

With checkout extensibility Shopify Plus allows businesses to create custom customer experiences that drive engagement and sales.

Advanced API Access for Enterprise Level Flexibility

Shopify Plus has advanced API access which is critical for businesses that need to integrate with other systems. With these APIs businesses can connect to external platforms like Salesforce Commerce Cloud and other advanced apps and create custom solutions for their business.

API Capabilities:

• Custom Apps: Build custom apps to enhance your Shopify store experience, from inventory management to custom business processes.
• Shopify App Store: Access a wide range of tools from the Shopify App Store and integrate features like CRM, marketing automation and logistics.
• Shopify Functions: Use Shopify Functions to extend backend functionality and customise your business workflows.

The API access means ecommerce businesses on Shopify Plus can build the solutions they need to stay competitive in the marketplaces and manage their business with precision.

Dedicated Support and Wholesale

Shopify Plus has 24/7 support through the Merchant Success Program so businesses get the help they need when they need it. Custom reports, real-time analytics and strategy development.

Plus Shopify Plus is great for wholesale customers, businesses can manage B2B and B2C from one platform.

Wholesale Features:

• Wholesale Portal: Create a wholesale channel within your existing Shopify store and offer wholesale buyers custom pricing and payment terms.
• Custom Pricing: Manage wholesale pricing and create custom pricing for bulk purchases to cater to high volume customers.

With its flexibility and support Shopify Plus helps businesses unlock their whole business.

Market Reach and Performance Stats with Customer Data

Shopify Plus stats: Over 1 million online stores worldwide. Scale with confidence.

Performance Data

• 10,000 Checkouts per Minute: Shopify Plus can handle high traffic during events like flash sales with no downtime or performance issues.
• Global Reach: Shopify Plus is available in 175 countries and 133 currencies so it’s the platform of choice for international expansion.
• Conversion Impact: Merchants using advanced custom apps and checkout customisation have seen up to 30% increase in conversion rates due to better customer experience.

These stats show Shopify Plus is the platform for big traffic and global businesses.

Conversion Rates and Customisation Impact

Customisation is the key to conversion on Shopify Plus. Businesses using advanced tools such as Shopify Scripts and Shopify Flow can customise customer interactions and offer a more personal experience that drives more sales online.

Conversion Optimisation

• 30% Conversion Increase: Brands using custom apps and checkout extensibility have seen up to 30% increase in conversion rates due to more personal experience.
• Dynamic Discounts: Offer custom discounts and personalised offers at checkout and drive more customers to complete purchase.

With custom experiences and workflows Shopify Plus is a conversion and sales machine.

Case Study: Gymshark’s Shopify Plus Journey

Gymshark, a global fitness apparel brand, used Shopify Plus to scale their business internationally. They used the platform’s scalability and multi-store management to expand into new markets and handle high traffic during sales.

Results:

• Generated over $500m in revenue by using Shopify Plus features and ecommerce functionality.
• Expanded globally using Shopify Plus’s multi-store, multi-currency and shipping cost management.

Case Study: Allbirds’ Shopify Plus Transition

Allbirds, an eco-friendly footwear brand, moved to Shopify Plus to simplify their ecommerce and manage their global customers. They used Shopify Plus’s checkout extensibility and multi-store features to create a single customer experience for customers worldwide.

Results:

• Multiple locations across different regions with same branding and product pricing across markets.
• Personalised checkout and local payment methods.

Allbirds is a Shopify Plus business.

Final Points

Shopify Plus is customisation, scalability and global reach for fast growing businesses. Its ecommerce features from multi-store management to checkout customisation is the choice for businesses looking to optimise their online store and go global.

For businesses looking to increase conversion rates, manage wholesale customers and have a single customer experience Shopify Plus is the platform for success.

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