What is a good conversion rate for video upsells?

Aim for a conversion rate of 15% or higher. This means 15 out of every 100 customers who view your video upsell should make a purchase. Rates above 20% are considered excellent.

How often should I check my video upsell analytics?

Monitor your analytics weekly to identify trends and make timely optimizations. Daily checking may lead to over-optimization based on small sample sizes.

What's the difference between impressions and views?

Impressions count how many times your upsell was displayed to customers, while views count how many customers actually watched the video. Views will always be lower than impressions.

How do I A/B test my video upsells effectively?

Test one element at a time - either the script, voice, or visual elements. Run tests for at least 2 weeks or until you have statistical significance (typically 100+ conversions per variation).

What cart value threshold should I set for video upsells?

Start with customers who have cart values 20-50% higher than your average order value. Test different thresholds to find what works best for your specific audience and products.

Analytics & Optimization | Video Upsells Documentation

Analytics & Optimization

📊 Key Metrics to Track

Impressions: How many times your upsell was shown
Views: How many customers watched your video
Conversions: How many customers purchased the upsell
Revenue: Total additional revenue generated
Conversion Rate: Views ÷ Conversions (aim for 15%+)

🎯 Optimization Tips

A/B Test Videos: Try different scripts and voices
Adjust Targeting: Refine cart value thresholds
Optimize Discounts: Test different discount amounts
Monitor Performance: Check analytics weekly

Analytics & Optimization