Video Best Practices

Video Best Practices

📹 Using Your Own Videos

Optizen supports embedding your existing YouTube or Vimeo videos directly into your campaigns. This is perfect if you already have professional product content or want to use videos you've created for other marketing channels.

Video Types That Work Best:

• Product Demos: Show your product in action and highlight key features
• Ad Reels: Repurpose your existing social media or advertising video content
• Product CTAs: Direct call-to-action videos encouraging customers to add the upsell

📋 Video Requirements:

• Platforms: YouTube, Vimeo, TikTok, or Uploaded files
• Privacy: Videos must be set to Public (not unlisted or private) for hosted platforms
• Dimensions: Use YouTube Shorts for vertical/portrait videos (9:16) or standard dimensions for landscape (16:9)
• Length: Keep videos under 60 seconds for best engagement

🤖 AI Video Generation

Our state-of-the-art AI video generator creates professional product videos in minutes. Simply provide your product URL, and our system automatically extracts product information from the page to generate a compelling video presentation.

How It Works:

1. Add Product URL: Paste your Shopify product page URL
2. Automatic Information Extraction: Our system reads your product title, description, and images
3. Custom Prompt (Optional): Add specific talking points or benefits to emphasize
4. Personalize: Choose voice accent, gender, and avatar/persona
5. Select Dimensions: Pick from 3 aspect ratios - 16:9 (landscape), 9:16 (portrait), or 1:1 (square)

✨ Customization Options:

• Voice Accent: Choose from 240+ professional AI voices in multiple languages and accents
• Gender: Select male, female, or neutral voice options
• Avatar/Persona: Pick from diverse AI presenters to match your brand
• Aspect Ratios: 16:9 for desktop, 9:16 for mobile/shorts, 1:1 for universal use

💾 Video Library:

When you generate an AI video, you'll have the option to click "Save to Video Library" to add it to your library. Once saved, you can reuse videos across multiple campaigns without having to regenerate them, saving time and AI credits. Simply select a video from your library when creating a new campaign instead of generating a new one.

🎬 Creating High-Converting Videos

✅ Do's

• Focus on benefits, not just features
• Keep videos under 60 seconds for best engagement
• Use clear, enthusiastic voice tones
• Highlight the discount/special offer
• Include a clear call-to-action

❌ Don'ts

• Don't make videos too long (over 90 seconds)
• Avoid technical jargon or complex explanations
• Don't use robotic or monotone voices
• Avoid cluttered or busy backgrounds

📱 Video Formats & Placement

• 16:9 (Landscape): Best for desktop, product demos
• 9:16 (Portrait): Perfect for mobile, social media style
• 1:1 (Square): Universal format, works everywhere