What Is Optizen Video Upsell?

Optizen Video Upsell is a powerful Shopify app that leverages your own or AI-generated video content to showcase complementary products directly on your store's product pages. Instead of relying on static images or text, Optizen creates engaging video demonstrations that capture attention and drive additional purchases at the moment your customers are most ready to buy.

Here's how it works: When a customer views a product page, Optizen intelligently displays a targeted video upsell featuring a related item—complete with an exclusive discount. The video plays in a beautiful modal overlay, highlighting the benefits and features of the complementary product in a compelling 15-30 second presentation. With just one click, customers can add the upsell to their cart as an individual item or bundled together with the current product, while the discount is automatically applied at checkout.

💰 Why It Increases Revenue

Video content converts 80% better than static images because it creates an emotional connection and demonstrates value instantly. By presenting relevant upsells at the perfect moment—when customers are already in a buying mindset—you dramatically increase Average Order Value (AOV). The combination of AI-powered personalization, strategic timing, and exclusive discounts creates urgency that drives immediate action.

Most merchants see AOV increases of 20-35% within the first month, with some top performers achieving 50%+ gains. Because the upsells are contextual and the videos—whether your own or AI-generated—are professionally presented, customers perceive them as helpful recommendations rather than intrusive sales tactics, resulting in higher conversion rates and customer satisfaction.